Vista Land USA Visionaries
NICHOLAS “NICK” LAUREANO, Chairman and Founder
VLUSA was founded by Nicholas Laureano in April, 2014 to fully serve the Filipino-American Community, share accurate and current information about real estate investments and provide the professional assistance to secure homes in the Philippines – safely and legally. Nicknamed as the “Champion” at Vista Land USA, Nick’s unique energy and experience brought a significant performance record in terms of production in just few months.
Nick’s in-depth knowledge of Vista Land’s offerings and its core operations comes from being a long-time joint venture partner of Vista Land and Lifescapes, Inc. Together with the Villars, Nick and his family collaborated to build the Laureano di Trevi Towers in Makati, a Vista Residences brand project. In addition to founding, overseeing and leading VL-USA, Nick continues to manage the Laureano di Trevi Towers operation, his five (5) Storey Mall and various complimentary service oriented businesses in the Philippines like The Spa, ‘Suds’ Laundry Services, etc. He is also the CEO of Firma Tech, Inc. a full service real estate company that provides assistance in buying, selling and management of properties, as well as providing furnishing and interior decorating services.
Nick is a retired US Air Force Captain a war veteran who served in Desert Shield and Desert Storm. Prior to his retirement, he also served with the NASA Space Shuttle Medical Recovery Team. With over 22 years in military service he still continues to practice as a Senior Registered Nurse at Kaiser Permanente. A true Filipino at heart, Nick knows what Filipino-Americans dream about and aspire for. His vision is dedicated to servicing the community, sharing his business strategies with individuals and groups about securing their homes and achieving financial abundance through investments and partnerships via Vista Land USA. Nick’s brainchild, Vista Land USA’s V.V.V. Mission Statement, where the promise of the Value of Time,Value of Quality and the Value of Service will always be part of the Vista Land USA experience.
VICENTE BIENVENIDO “BONG” GUTIERREZ, JR, President and Chief Operating Officer
In January of 2015 Bong Gutierrez officially joined in as President and Chief Operating Officer. As an officer and as an owner of VLUSA he brings in Seventeen Years of Solid Real Estate Experience. His first Job was with Vista Land Philippines for Nine (9) years and at 27 years old, Bong spent three (3) years as Managing Director of Peak Properties Inc., one of Vista Land’s Marketing Companies, he turned the company around, resulting in its most profitable years before Joining Ayala Land Inc. (ALI) in 2007.
For Eight (8) years, he started managing the various challenging projects of Ayala Land and succeeded in achieving outstanding milestones through high growth and award winning performance. Shortly after, he became the Division Head for AVIDA LAND. He was poised to become the General Manager of AMAIA LAND, the newest established company within Ayala Land, as well as its Business Development and Project Development Head (the position could be compared to being "a little president"). Instead, he proceeded to the United States to become the first permanent office's Country Manager after it was launched on April 28, 2012 at Milpitas California. Soon after he opened the very first Ayala Land office inside the Philippine Consulate building in San Francisco and is very instrumental to its success in opening its door all over United States to many investors producing Billions of accounts for the entire organization.
In June 2013, he was one of the featured speakers alongside Dado Banatao sponsored by the Philippine Consulate San Francisco. He was also the key speaker with Ambassador Jose Cuisia in November 2014 of the National Conference of the Filipino American Chamber of Commerce held at Los Angeles California.
Before Bong moved to the United States, he was a featured speaker for a Money Summit organized by Business World, the leading business journal in the Philippines: "Mr. Bong Gutierrez manages overall sales performance of Avida Sales and manages more than 2,000 sales people. He authored various strategic promotional directions in Avida for the last four years and was considered as very instrumental in delivering more than PHP 22 billion worth of Reservation Sales and more than PHP 14 billion worth of Booked Sales to-date. Mr. Bong Gutierrez is a certified in-house Wealth Management speaker of AyalaLand and has imparted the key messages on how to build one’s wealth with real estate properties. He has done talks within the Philippines and abroad, particularly in United States, Singapore, Malaysia, Hong Kong and Macau."
LILIBETH “LIZ” ESTRELLA, Division Head for Marketing and Administration
Lilibeth “Liz” Estrella co-founded Vista Land USA with Nicholas Laureano in April, 2014. Together, they aggressively established presence in the Bay Area within a matter of months. Liz serves as the company’s brand ambassador, providing marketing strategies and events to promote Vista Land’s wide breathe of offerings as well as always the company’s V.V.V. Mission Statement, where the promise of the Value of Time,Value of Quality and the Value of Service with Transparency will always be part of the Vista Land USA experience. Her role at Vista Land USA also oversees Administration where the group maintains account management for transaction transparency and compliance with regulations and requirements.
Born and raised in the Philippines, Liz has been a resident of California for the last 30 years. Liz brings over 25 years of US-style marketing communications, public relations and social media experience to Vista Land USA. Before venturing out to run her own Public Relations business 15 years ago, she was Director of PR, Trade Shows and Corporate Events at high-tech start-ups like PicoPower, Cirrus Logic and finally ending her corporate stints at National Semiconductor where she lead international planning & execution for product launches, promotions, and events/trade shows management worldwide. To date, she is also managing partner for Cross Border Communications Inc., a 15-year old Public Relations Firm based in the Silicon Valley and Vancouver. Liz is well-known for her energy and the creative take on outreach programs for lead generation, promotions and sales. Liz’s extensive work and years of experience with raising visibility for startups have become a key element in her successful execution of PR & Marketing programs.
Liz is an aspiring endurance cyclist and a mean cook. She is a published writer and occasional blogger for PRinYourPajamas.com. Her diverse life includes community and church volunteer work for the disadvantaged. With her dedication and work for Vista Land USA, her long-time private and personal advocacy for the Filipino Overseas Worker will soon become a public endeavor.